Our name plays a pivotal role in shaping our personal identity and in creating opportunities to work with others. It serves as one of the first ways we are recognized in the world and often shapes how we perceive ourselves and how others perceive us.
In professional settings, a name associated with positive qualities, success, or influence, can help establish credibility and trust, and open doors to great opportunities for sales & growth. It’s no surprise then, that companies, brands and products spend a significant amount of time and resources in selecting a name that conveys the right message to their target audience.
* NIKE
NIKE comes from the Greek goddess of victory, symbolizing strength and success. The name is meant to represent triumph and power in the world of sports.
The NIKE ‘Swoosh’ logo represents the wing of the Greek goddess Nike, symbolizing speed, movement, power, and motivation.
* APPLE
APPLE was chosen by Steve Jobs for its simplicity and approachability. Jobs, who was on a fruit diet at the time, thought the name sounded ‘fun, spirited, and not intimidating’. Steve Jobs wanted to position APPLE as a more friendly and accessible alternative to IBM, a more technical and complex product.
The original APPLE logo depicted Isaac Newton sitting under an apple tree. However, it was later replaced by the now-iconic apple with a bite taken out of it. The bite was added to make sure the apple wouldn’t be mistaken for a cherry or a tomato.
* PEPSI
PEPSI is taken from the word ‘dyspepsia’, meaning indigestion. Invented by American pharmacist Caleb Bradham, PEPSI was originally marketed not only as a refreshing drink but also as a remedy for digestive problems.
PEPSI’s logo features a red, white, and blue colour scheme, chosen to reflect American patriotism and the ‘wave’ design in the logo symbolizes movement and energy, consistent with Pepsi's youthful and vibrant image.
* AMAZON
AMAZON was chosen by Jeff Bezos because he wanted his company to be as vast and all-encompassing as the Amazon River. The name was meant to convey that the company would be large, accessible, and a destination for everything, much like the river itself is a major waterway.
The arrow in the AMAZON logo has a double meaning: it points from A to Z, signifying that Amazon sells everything from A to Z. It also forms a smile, reflecting the company’s goal to create a pleasant shopping experience for its customers
Ultimately, a name is more than just an identifier; it is a gateway to personal recognition, collaboration, and the opening of doors for growth and success.
Go leverage the power of your name
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