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Key Account Management (Godrej & Boyce) - Building Rapport

Writer: Udayan Salim BanerjeeUdayan Salim Banerjee

Updated: Dec 4, 2024

The Question – How do effective Sales Leaders build rapport with their teams & clients?

 

The Answer – Building rapport is the essential first step in establishing trust and credibility. A Sales Leader who can’t build rapport and connect with others is an irresponsible person in a responsible role.

 

12 effect ways to build rapport:


1. Listen to understand – needs, issues, challenges, situations, problems, anything and everything that needs to be understood.


2. Get to know your team members & clients as unique individuals rather than just numbers. The more you learn about someone, the more opportunities you create to connect. 


3. Recognise strengths & weaknesses. Use strengths as stepping stones to success while preventing weaknesses from becoming stumbling blocks.


4. Be open & transparent about decisions that impact your team members and clients even though they may not have a direct say in it.


5. Invest time to build competencies and skills so your team members grow in their job.


6. Handle differences of opinions, disagreements and conflicts with maturity.


7. Show you can be trusted and in turn, you’re willing to trust others.


8. Help your team maintain a healthy work-life balance.


9. Be your authentic self, don’t ‘put on’ or ‘fake it’


10. Appreciate the inputs, not just the outputs.


11. Respect time, everybody’s.


12. Empathise.

 

So, don’t build castles in the air without first laying a solid foundation of rapport.

 

 

 


Channel Management & Key Account Management (KAM) Workshop for Godrej & Boyce, New Delhi.


 

 

 
 
 

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